There have been many changes to the massage industry in recent years, one of which is the rise of discount franchises which offer memberships. Are these a good idea?
There is one thing I like about memberships, and several things that I don’t like. I do like the idea of people having a reminder to get their bodies onto a massage table at least once a month because it’s just plain good for you.
Now, without getting into the issues that go along with these franchises, here is my main contention with the concept of a massage membership: It does not allow for real, honest, therapy with a flexible treatment plan. If very basic relaxation is all that is desired, a membership is sufficient. If therapeutic massage with pain relief or treatment is sought, then a membership is not the right program.
Typically, memberships will not be found in massage facilities which specialize in injury treatment. An acute lower back injury, for example, will not be well served with a once-a-month plan. A specialized therapist will need to perform assessments, perform different types of bodywork depending on the results of these assessments, assign homecare, and more than likely, treat the injury with some frequency in the early phases. Once the injury has healed, the client can certainly back way off on the frequency of treatment, and the therapist will give them the necessary stretches and exercises to prevent reoccurrence.
So, maybe you don’t have an acute injury--just chronic stress--and you need a good deep tissue massage. Again, those facilities with experienced and highly trained therapists will be able to provide the greatest degree of relief.
And, this relief is on your schedule, whenever you need it—without locking you in.
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